Catering To The New Generation Of Furniture Buyers
Posted on: 29 January 2015
For many years, Baby Boomers were the main generation of shoppers in furniture stores. As they've aged, retailers have looked to the next generation of consumers, the Boomer's children and grandchildren. Smart furniture store owners know that the younger generations have different shopping habits compared to their elders, and are adjusting accordingly.
Generation X
In broad terms, Gen X refers to those born between the early '60s and the early '80s. This generation is now fully in the workforce. They're also raising families and in need of the right furniture to fit their lifestyles. For example, it's more common for Gen Xers to work from home compared to Baby Boomers. Furniture stores have evolved to cater to this fact by offering more home office furniture than they did in the past.
Unlike older consumers, Generation X consumers don't always shop for furniture due to a specific need, like their parents might have. They're less utilitarian and might shop just because they like how a piece goes with their home's decor.
Millennials
Also known as Generation Y, these consumers were born roughly between the early '80s and the early 2000s. As they continue to come of age, their need for bigger ticket items, such as furniture is growing.
This is the most tech savvy generation and they like part of their furniture buying experience to be at their fingertips. They're very likely to check out furniture pieces online before venturing to the store itself. This means it's vital that a furniture store has some sort of online presence in order to attract millennials.
They're also more likely to research thoroughly. That means scouring the web, looking for online reviews and seeking opinions through online forums before making their purchases.
Common Traits in Both Gen X and Millennial Furniture Shoppers
Studies have shown that both of these groups are willing to spend more for environmentally-friendly furniture. Awareness and concern about the environment translates into younger generations that want to do their part, even when buying furniture. Baby boomers and their parent's generation are less likely to think this way when shopping.
Instead of relying on TV, radio and print, the new selling tools with Gen X and Millennials are strategically placed social media posts and blogs. But furniture stores should know how to approach them online. Casting a wide net isn't as effective as studying the latest social media trends and utilizing the most popular sites.
Every generation of furniture shopper wants quality furniture at a fair price. How to address and attract younger consumers is the key to driving furniture store sales in the years to come. To learn more, contact a company like Barr's Furniture with any questions you have.
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